Our Solution


We implemented geofences in 22 key locations across Romania to target mobile users and direct them to the nearest Adidas store with the use of real time distance updates within the dynamic ad banner.


Both locals and tourists in Romania were targeted with captivating, colourful creatives. The Adidas Ultraboost mobile advertising campaign ran for slightly more than a month, from September to October.

Results

2X CTR

The Adidas Ultra Boost Campaign achieved a CTR of more than 2X the industry average.


Are YOU evaluating the power of location-based advertising?