930x527_BPI.jpg
930x527_BPI.jpg

BPI


Find out how BPI promote awareness and drove usage of their remittance services in the Philippines. 

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BPI


Find out how BPI promote awareness and drove usage of their remittance services in the Philippines. 

Campaign Goal
Promote awareness and drive usage of BPI's remittance service

Our Solution


We set up geofences across 521 locations in the Philippines to target mobile users, which eventually reduced to 82 locations. These locations are the ones with more mobile users and prospective customers.

We set up geofences to attract working locals, and mobile users are able to find out the nearest BPI outlet using the map in the mobile ad. 

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Our Solution


We set up geofences across 521 locations in the Philippines to target mobile users, which eventually reduced to 82 locations. These locations are the ones with more mobile users and prospective customers.

We set up geofences to attract working locals, and mobile users are able to find out the nearest BPI outlet using the map in the mobile ad. 

Results

CTR

BPI's campaign achieved a CTR of more than 3x the industry average.


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