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Christian Dior


Find out how YOOSE helped Dior get people to visit its promotional installation in Dubai.

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Christian Dior


Find out how YOOSE helped Dior get people to visit its promotional installation in Dubai.

Campaign Goal

To raise awareness for Christian Dior’s new DIOR HOMME PARFUM and drive footfall to their pop-up installation in The Dubai Mall, United Arab Emirates.

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Our Solution


Working with digital agency Iconiction, YOOSE implemented geo-fencing to target consumers within a 1km radius of The Dubai Mall. The DIOR HOMME PARFUM ad appeared in their apps real-time; enticing them to visit the DIOR podium.

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Our Solution


Working with digital agency Iconiction, YOOSE implemented geo-fencing to target consumers within a 1km radius of The Dubai Mall. The DIOR HOMME PARFUM ad appeared in their apps real-time; enticing them to visit the DIOR podium.

Results

>400,000

Dior’s ad was viewed more than 400,000 times during the campaign.

4,000

This resulted in more than 4,000 click-throughs on the ad.

0.85%

That’s more than twice the average industry click-through rate (CTR).


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