Our Solution


Working with digital agency Iconiction, YOOSE implemented geo-fencing to target consumers within a 1km radius of The Dubai Mall. The DIOR HOMME PARFUM ad appeared in their apps real-time; enticing them to visit the DIOR podium.

Results

>400,000

Dior’s ad was viewed more than 400,000 times during the campaign.

4,000

This resulted in more than 4,000 click-throughs on the ad.

0.85%

That’s more than twice the average industry click-through rate (CTR).


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