Working with digital agency Iconiction, YOOSE implemented geo-fencing to target consumers within a 1km radius of The Dubai Mall. The DIOR HOMME PARFUM ad appeared in their apps real-time; enticing them to visit the DIOR podium.
Dior’s ad was viewed more than 400,000 times during the campaign.
This resulted in more than 4,000 click-throughs on the ad.
That’s more than twice the average industry click-through rate (CTR).
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