Flight Centre 1.jpg
Flight Centre 1.jpg

Flight Centre


Find out how we used location to build a mobile audience for Flight Centre's holiday deals.

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Flight Centre


Find out how we used location to build a mobile audience for Flight Centre's holiday deals.

Campaign Goal

To raise awareness of Flight Centre's cheap student flight deals to university freshmen across New Zealand during their orientation week. The student audience was then re-engaged at a later date to drive flight sales.


Our Solution


YOOSE began by geo-targeting students during freshman orientation weeks in universities across New Zealand. YOOSE then used the location data to build an audience and retarget the students several weeks later.

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Our Solution


YOOSE began by geo-targeting students during freshman orientation weeks in universities across New Zealand. YOOSE then used the location data to build an audience and retarget the students several weeks later.


Are YOU evaluating the power of location-based advertising?