Our Solution


YOOSE implemented a geo-targeting solution to target mobile audiences at specific locations across Romania. We then applied a category targeting solution to contextually align the ad inventories with the target audience, which in this case was hungry commuters. The in-app ads only appeared in weather, entertainment and news apps. Vibrant high-resolution creatives combined with full screen takeover banners captured audiences’ attention to entice them to click through to the landing page.

Results

144,000 
McDonald's ad was viewed more than 144,000 times during the campaign.

>4000 
This resulted in more than 4,000 click-throughs on the ad.

3.03%
This resulted in a click-through rate (CTR) of 3.03%.


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