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Sochi MegaFon


Find out YOOSE helped MegaFon connect people at Sochi Winter Olympics.

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Sochi MegaFon


Find out YOOSE helped MegaFon connect people at Sochi Winter Olympics.

Campaign Goal

To raise awareness and encourage people to sign-up for MegaFon’s free Wi-Fi service in the Sochi Olympic Village over the two weeks of the Winter Olympics.

Our Solution


YOOSE implemented a precise geo-fence that targeted people inside the Olympic Village. A banner ad appeared in real-time within a large number of apps to create the maximum number of impressions.

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Our Solution


YOOSE implemented a precise geo-fence that targeted people inside the Olympic Village. A banner ad appeared in real-time within a large number of apps to create the maximum number of impressions.

Results

6,000,000

MegaFon's wifi ad was viewed 6,000,000 times during the campaign.

 

>40,000

This resulted in more than 40,000 click-throughs on the ad.

0.67%

That's more than the average industry click-through rate (CTR).


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