nespresso barista.jpg
nespresso barista.jpg

Nespresso


Find out how Nespresso drove brand loyalty, awareness and reservations for their barista event in Austria. 

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Nespresso


Find out how Nespresso drove brand loyalty, awareness and reservations for their barista event in Austria. 

Campaign Goal
Drive brand awareness, loyalty and reservation of Nespresso's barista event

Our Solution


As location advertising experts, we helped Nespresso to geo target mobile users across 5 locations in Austria. These locations are the more popular cities with lots of eateries and attractions.

We set up geofences to attract locals and tourists alike, and mobile users are able to share the barista event via email, and add the event to their calendar directly.

These 2 actions allowed mobile users to RSVP or spread awareness about Nespresso barista event in an effective and efficient way.

SCROLL DOWN

Our Solution


As location advertising experts, we helped Nespresso to geo target mobile users across 5 locations in Austria. These locations are the more popular cities with lots of eateries and attractions.

We set up geofences to attract locals and tourists alike, and mobile users are able to share the barista event via email, and add the event to their calendar directly.

These 2 actions allowed mobile users to RSVP or spread awareness about Nespresso barista event in an effective and efficient way.

Results

CTR

The Nespresso's campaign achieved a CTR of more than 2x the industry average. The unique audience engagement by RSVP was more than 0.5%. 


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