Hotmob and YOOSE team up in an exclusive partnership to introduce hyperlocal mobile advertising in Hong Kong.
YOOSE, an expert in location-based advertising and targeting, provides the technical innovation to engage mobile consumers through campaigns set within a predefined location or geo-fence. Through geo-fencing, advertisers can engage a specific audience at the right place and time; making campaigns more relevant, intimate and engaging. As only people within a specific boundary are reached, for example within 500m of a precise location, the message becomes more relevant resulting in CTRs up to 3x higher than the industry average.
With this new partnership, Hotmob can now offer location-based banner ads and dynamic content banner ads to advertisers, brands and retailers in Hong Kong.
Republished from Hotmob - Target your customers with hyperlocal mobile ads
YOOSE is the market leader in location-based advertising solutions in Asia-Pacific and Europe. An early pioneer in location-based technology, YOOSE has been delivering powerful campaigns for global brands since 2008. YOOSE understands how location-based technology is changing the way mobile consumers behave and interact with brands; it employs its deep expertise, wide experience and passion to help brands capture the opportunities that the rapidly evolving area of location-based advertising can bring.
Founded in 2007, Hotmob is a joint venture company of GT Group and NDN Group. As a pioneer in mobile marketing, Hotmob offers the lucrative mobile advertising marketplace for advertisers and publishers to discover advertising opportunities on the mobile Internet and monetize their mobile traffic. www.hotmob.com