Nowadays, the most popular method of brand interaction is via mobile, and that hinges a lot on location.
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Micro-moments is exactly when brands need to be ready, to be there when your consumers need you most, and beacons do exactly just that.
Being mobile friendly is not enough anymore. Your mobile marketing strategy needs to be mobile optimised at the very least, and mobile responsive to win users over.
Technology helps marketers make better decisions to reach the right audiences at the moments that matter.
According to a recent survey done, mobile users were not willing to pay for ad blockers on their mobile devices, which might not necessarily be a threat to brands and publishers.
Read on to find out the growth of the YOOSE team!
It was reported by PricewaterhouseCoopers that this is the sixth consecutive year of double-digit, year-over-year growth for online advertising, and mobile contributes 40% of it.