According to a recent survey done, mobile users were not willing to pay for ad blockers on their mobile devices, which might not necessarily be a threat to brands and publishers.
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With mobile devices taking over our everyday lives, 80% of millennials will make purchases under the influence of mobile ads.
2016 is the year to put additional effort into mobile advertising, with mobile being the main platform for interaction between consumers and businesses.
By employing location based mobile advertising the right way, it increases relevancy and awareness for brands.
It has been an incredible ride with CtrlShift throughout this one year.
Location based marketing presents a good opportunity for marketers to engage and interact with consumers.
Do not ignore mobile advertising as mobile is driving a paradigm shift in marketing.
While there are challenges for retailers to understand how to leverage on location based advertising, it is pertinent that retailers jump on the bandwagon for location based advertising today to drive in store visits and sales.
In-app native advertising (ads not running on Facebook) will significantly drive mobile ad growth and generate 63% of mobile display advertising revenue by 2020.
Read on to find out more about the dominant forms of mobile advertising.
How Clinique utilised location, demographic and category targeting to drive footfall to their stores
Find out how Clinique used 3 levels of audience targeting to promote their bonus offer to their right target audience in Thailand.
2017 will mark a major milestone for digital ads, as the total ad spending for digital surpasses TV for the first time in history, as reported by eMarketer.
When a premium motor insurance provider in the Middle East wanted to drive footfall to their stores, they turned to YOOSE for an end-to-end mobile advertising solution to reach their target audience.
Together with AQN, YOOSE is very proud to announce that Telkomsel’s “Grapari Visit” campaign has been named as a finalist for Best Campaign - Location-Based Marketing at Marketing’s Mob-Ex Awards 2016.
We look at how user behaviour in MobileFirst markets presents untapped opportunities and future indications for the mobile advertising industry.
As 2016 is predicted to be the year of the beacon, we sat down with Asif Khan, president and founder of the LBMA, to get his predictions about mobile and beacons.
Location Based Advertising expert YOOSE announces the hire of Felix Braun as Chief Financial Officer.
The YOOSE team flew in from Singapore and Dubai to hit the beach with Storm Creatives for a joint team building in beautiful Mui Ne, Vietnam.
Find out how location-based advertising is helping luxury go mobile in our latest YOOSE Insight Report.
Location brings Givenchy closer to mobile consumers: how an outstanding Secondary Action Rate lifted store visits across Saudi Arabia.
Location-based advertising experts, YOOSE, worked with agency Iconiction to create a location-based solution for the luxury brand that could bring mobile consumers and Givenchy together.