Technology helps marketers make better decisions to reach the right audiences at the moments that matter.
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location based ads
According to a recent survey done, mobile users were not willing to pay for ad blockers on their mobile devices, which might not necessarily be a threat to brands and publishers.
It was reported by PricewaterhouseCoopers that this is the sixth consecutive year of double-digit, year-over-year growth for online advertising, and mobile contributes 40% of it.
2016 is the year to put additional effort into mobile advertising, with mobile being the main platform for interaction between consumers and businesses.