In-app native advertising (ads not running on Facebook) will significantly drive mobile ad growth and generate 63% of mobile display advertising revenue by 2020.
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When a premium motor insurance provider in the Middle East wanted to drive footfall to their stores, they turned to YOOSE for an end-to-end mobile advertising solution to reach their target audience.
Find out the top trends for mobile advertising in Australia in 2016.
We look at how user behaviour in MobileFirst markets presents untapped opportunities and future indications for the mobile advertising industry.
How Red Bull utilised location and time of day to create context for their mobile advertising campaign
Find out how Red Bull used two levels of targeting - location and time - to remind consumers in Austria that is it the perfect drink to give them “wings” and energy.
As 2016 is predicted to be the year of the beacon, we sat down with Asif Khan, president and founder of the LBMA, to get his predictions about mobile and beacons.
Location Based Advertising expert YOOSE announces the hire of Felix Braun as Chief Financial Officer.
We had great fun taking part in this year’s Walkabout, Singapore’s annual open house for technology companies.
YOOSE collaborated with leading solution integrator AQN and Telkomsel to create geofences across five Indonesian cities to launch their 4G LTE service across the country.
YOOSE CEO Christian Geissendoerfer has been named as one of the top 20 people to meet at this year’s CommunicAsia. CommunicAsia is the the largest integrated ICT event in the Asian region.
Find out how American furniture chain store Crate & Barrel captured the attention of Dubai shoppers about in-store competition.
So far, retargeting has been largely based on browsing history using “cookies’. However, in a mobile world, this is all about to change.
In support of FCB New Zealand’s 1000 Hours Project, YOOSE will be YOOSE-ing its expertise in location-based advertising to support the fight against child abuse in New Zealand.
Location-based advertising expert YOOSE will now offer beacons, location-specific Wi-Fi ads and location-based retargeting alongside its well-established GPS geo-targeting services.
Location Based Marketing Association Launches New Singapore Chapter to Champion Asia’s Leading Tech Innovators
November 5, 2012 – The Location Based Marketing Association (LBMA) today announces the launch of LBMA Singapore. The new regional chapter of this established global industry association aims to promote and support Asia’s most innovative companies working in the fast developing location-based services (LBS) market through an ongoing programme of collaboration, education and research.
YOOSE today announces its selection as a finalist for the 2011 Red Herring Top 100 Asia Award. The Singapore based hyper-local mobile ad network represents one of only two companies from Singapore to be short listed for the award from the category of Marketing/Advertising/PR and one of nine from that same category Asia-wide.