Founder and CEO of YOOSE, Christian Geissendoerfer talks about the role mobile will play in coming years for marketing and advertising. This short video covers the main points of:
- What is mobile marketing
- What roles will it play in coming years?
- Why is mobile considered as "the future of marketing"?
- How much advertising budget is being invested in mobile nowadays?
YOOSE is the market leader in location based advertising solutions in Asia-Pacific and Europe. An early pioneer in location-based technology, YOOSE has been delivering powerful mobile campaigns for global brands since 2008. YOOSE understands how location-based technology is changing the way mobile consumers behave and interact with brands; it employs its deep expertise, wide experience and passion to help brands capture the opportunities that the rapidly evolving area of location based advertising can bring.