Shake Shack - ShackMeister.jpg
Shake Shack - ShackMeister.jpg

Shackmeister


Find out how Shake Shack drove footfall to its Saudi Arabia, Qatar and Kuwait stores with its limited edition burger.

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Shackmeister


Find out how Shake Shack drove footfall to its Saudi Arabia, Qatar and Kuwait stores with its limited edition burger.


Campaign Goal

Promote the return of Shake Shack’s ShackMeister burger and raise awareness that it's only available for a limited time so as to drive footfall to its outlets in Saudi Arabia, Kuwait & Qatar.

Our Solution


We created citywide geofences in Saudi Arabia, Kuwait and Qatar to target mobile burger fans and entice them with the return of the ShackMeister burger.

Ads were run in English and Arabic to target both locals and tourists.

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Our Solution


We created citywide geofences in Saudi Arabia, Kuwait and Qatar to target mobile burger fans and entice them with the return of the ShackMeister burger.

Ads were run in English and Arabic to target both locals and tourists.

Results

3x CTR

The Shake Shack ShackMeister campaign achieved a CTR of more than 3X the industry average.


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