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Telkomsel


Find out how Telkomsel used location to launch their 4G LTE service across Indonesia

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Telkomsel


Find out how Telkomsel used location to launch their 4G LTE service across Indonesia

Campaign Goal

To promote Telkomsel’s 4G LTE launch and roaming services to mobile users across five Indonesian cities over a period of a month.

Our Solution


YOOSE implemented geo-fences across five Indonesian cities to raise awareness amongst Telkomsel’s mobile users about their 4G LTE service launch. Eye-catching creatives were used to grab the attention with a mix of full screen and standard display banners.

One ad let people click through to a landing page directing them to their closest Telkomsel 4G LTE covered zone. Another led to an online pre-order form making it easy for customers to order a 4G LTE sim card. Specific banners also promoted events and educated mobile users about how to make a switch to the sim card.

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Our Solution


YOOSE implemented geo-fences across five Indonesian cities to raise awareness amongst Telkomsel’s mobile users about their 4G LTE service launch. Eye-catching creatives were used to grab the attention with a mix of full screen and standard display banners.

One ad let people click through to a landing page directing them to their closest Telkomsel 4G LTE covered zone. Another led to an online pre-order form making it easy for customers to order a 4G LTE sim card. Specific banners also promoted events and educated mobile users about how to make a switch to the sim card.

Results

2,000,000
More than 2,000,000 views

22,000
Over 22,000 clicks

x 2
More than x2
the industry click through rate (CTR)


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