YOOSE implemented geo-fences across five Indonesian cities to raise awareness amongst Telkomsel’s mobile users about their 4G LTE service launch. Eye-catching creatives were used to grab the attention with a mix of full screen and standard display banners.
One ad let people click through to a landing page directing them to their closest Telkomsel 4G LTE covered zone. Another led to an online pre-order form making it easy for customers to order a 4G LTE sim card. Specific banners also promoted events and educated mobile users about how to make a switch to the sim card.