DEPJ8_vertu_bentley_couple.jpg
DEPJ8_vertu_bentley_couple.jpg

VERTU


Find out how we helped VERTU promote their new Bentley phone across Moscow airports.

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VERTU


Find out how we helped VERTU promote their new Bentley phone across Moscow airports.

Campaign Goal

Help British luxury phone maker Vertu raise brand awareness in Russia and promote its handcrafted Bentley Signature Touch phone which retails for an average of USD17,100

Our Solution


YOOSE implemented our geo-targeting solution across three Moscow Airports which are frequented by an unusually high number of high net worth and ultra high net worth individuals who are Vertu’s target customers. The campaign ran over three months with full screen in-app banners displaying high-resolution creative visuals to entice travellers to click through to the ad. Vertu’s integration of mobile in its creative strategy really paid off; the quality of the stunning visuals set the campaign apart and achieved an exceptionally high CTR.

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Our Solution


YOOSE implemented our geo-targeting solution across three Moscow Airports which are frequented by an unusually high number of high net worth and ultra high net worth individuals who are Vertu’s target customers. The campaign ran over three months with full screen in-app banners displaying high-resolution creative visuals to entice travellers to click through to the ad. Vertu’s integration of mobile in its creative strategy really paid off; the quality of the stunning visuals set the campaign apart and achieved an exceptionally high CTR.

Results

47,706
Vertu's ad was viewed 47,706 times during the campaign

>2800 
This resulted in more than 2,800 click throughs on the ad.

x15
Obtained an exceptional result of more than x15 the industry click-through rate.


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