Full year campaign for KIA Automotive:
- Two phase campaign, first phase to target car dealers of competitors to collect data and Advertiser-IDs (for retargeting).
- Second phase to retarget specific target group, serving highly attractive banners Ads.
- High precision location targeting for car dealers of competitors (Ford, Opel, SEAT, etc.), total of more than 400 location all over Austria with minimum target radius (max. 200m around car dealers).
- Collection of user data and advertiser ID to enable retargeting.
- Retargeting campaign on collected device ID with KIA Ad.
KIA’s ad was viewed more than 3,700,000 times during the campaign.
Achieved high performance CTR
Won iab.austria webAD
award in bronze in the category
"Best Data Insight
Over 400 locations Hyperlocaly Targeted