As part of KIA’s “#GOelectric” campaign series, introducing anew electrically powered car to Austrian market, the KIA eNiro.
General brand awareness for KIA as the basis. Awareness and promotion for the new model.
Campaign was designed as a 100% Video Ad display campaign. Usage of a 30 second video spot in full screen Portrait format. Ensuring interest and engagement.
High definition geo-fences on +50 eCar charging stations all over Austria.
Over 500,000 views
More than 50,000
unique users marked
Over CTR 2.53%
Achieved high industry average