BPI - 2016

Find out how YOOSE drove awareness for BPI’s in Philippine

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Campaign Goal

Promote BPI as the bank to go to for remittance  of money
Drive awareness of BPI’s lucky draw where users  of their service get to win a house in Philippines


 


 

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Our Solution

We set up a 3km geofence around BPI centres in 6  countries (Japan, Hong Kong, South Korea,  Singapore,  Qatar & UAE)
We used dynamic banners which updates real time  distance to drive footfall to their BPI centres


 


 


 


 

 

RESULTS

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>1.2M

Over 1.2 million views

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27,340

Over 27,340 clicks

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CTR 1.64%

Achieved x2 industry  average

 

Are YOU evaluating the power of location-based advertising?