Austria’s Raiffeisen Zentralbank with a mobile only Branding and Promotion campaign targeting adolescente audiences.
As creatives the decision was to go with Video only, in order to maximize CTR but also because it is seen as the maximum interest media for young audiences.
Clearly defined KPIs with CTR as main objective, impressions as secondary target and unique user marking for future retargeting.
Hyper-local target approx. 150 locations in Vienna and other Austrian cities. This campaign is a good example for Location defining Audience: Location list is for locations associated with young and adolescent audience, e.g. afternoon cafes, cinemas, sports clubs, etc.
Highly attractive Video Pre-Roll creatives. Three different subjects in A/B/C comparison optimizing towards best performing creative.
Delivered 210,146 views.
More than 3,500 clicks
Achieved high performance CTR