Campaign Goal
Western Union Philippines with a Hyper Local campaign with target audience and locations in Malaysia.
Objective of the campaign was to increase Western Union remittance from Malaysia to Philippines among the Philippines expat community living in Malaysia.
Our Solution
Definition of locations with highest density of Filipinos living inside Malaysia. High precision location targeting on these locations, selecting relevant Apps and Sites for Philippines expat community. Mix of Standard and Interstitial Banner ads to achieve best possible results for viewability, number of impressions and clicks.
Collection of user data and advertiser ID to enable retargeting for future campaigns.
RESULTS
>3,8
Over 3,8 million Views
34,300
Over 34,300 clicks
2,15 %
Achieved high performance CTR