Pepsi

Find out how YOOSE helped Pepsi get people to visit its promotional installation in Romania.

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Campaign Goal

  • Boost traffic for participation of Pepsi Ski Racer event at 30 skiing locations.
  • Use Hyperlocal and Contextual targeting to reach the right audience precisely at remote spots.
  • Generate further awareness for Pepsi brand.
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Our Solution

Working with digital agency Iconiction, YOOSE implemented geo-fencing to target consumers within a 1km radius of The Dubai Mall. The DIOR HOMME PARFUM ad appeared in their apps real-time; enticing them to visit the DIOR podium.

 

RESULTS

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>293,334

Pepsi’s ad was viewed more than
293,334 times during the campaign.

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429

Over 429 footfall tracked

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1.52%

Achieved high performance CTR

 

Are YOU evaluating the power of location-based advertising?

 
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