- Boost traffic for participation of Pepsi Ski Racer event at 30 skiing locations.
- Use Hyperlocal and Contextual targeting to reach the right audience precisely at remote spots.
- Generate further awareness for Pepsi brand.
Working with digital agency Iconiction, YOOSE implemented geo-fencing to target consumers within a 1km radius of The Dubai Mall. The DIOR HOMME PARFUM ad appeared in their apps real-time; enticing them to visit the DIOR podium.
Pepsi’s ad was viewed more than
293,334 times during the campaign.
Over 429 footfall tracked
Achieved high performance CTR