- Boost traffic for participation of Pepsi Ski Racer event at 30 skiing locations.
- Use Hyperlocal and Contextual targeting to reach the right audience precisely at remote spots.
- Generate further awareness for Pepsi brand.
Configure Hyperlocal Targeting strategy for each of the 30 skiing locations.
Targeted Geofence: 200m - 1km around each skiing location.
Use Footfall Tracking to measure and optimize the KPIs for the campaigns.
Curate the right audience by Publishers Selection to maximise event participation.
Pepsi’s ad was viewed more than
293,334 times during the campaign.
Over 429 footfall tracked
Achieved high performance CTR