Pepsi

Find out how YOOSE helped Pepsi get people to visit its promotional installation in Romania.

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Campaign Goal

  • Boost traffic for participation of Pepsi Ski Racer event at 30 skiing locations.
  • Use Hyperlocal and Contextual targeting to reach the right audience precisely at remote spots.
  • Generate further awareness for Pepsi brand.
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Our Solution

Configure Hyperlocal Targeting strategy for each of the 30 skiing locations.
Targeted Geofence: 200m - 1km around each skiing location.

Use Footfall Tracking to measure and optimize the KPIs for the campaigns.

Curate the right audience by Publishers Selection to  maximise event participation.
 

 

RESULTS

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>293,334

Pepsi’s ad was viewed more than
293,334 times during the campaign.

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429

Over 429 footfall tracked

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1.52%

Achieved high performance CTR

 

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