Drive the awareness for the launch of Justice League movie in Romania.
Boost and track Footfall Traffic from movie-goers to drive the success for the movie launch.
Tactical strategy to boost visitation rate for the cinema branches themselves.
Configure Hyperlocal Footfall Tracking technology for each of the 30 Cinema branches. Targeted Geofence: 1km around each Cinema.
Use Dynamic Banners to lead movie goers to the nearest cinema, boosting the visitation rate further.
Optimize and restructure the target audience to maximise conversions (more Justice League tickets sold).
Delivered over 150,000 views
during the campaign.
Over 1,864 footfall tracked
Achieved high performance CTR