Newly opened branch at Singapore's The Grandstand for Hoshigaoka, Japanese Family restaurants. Campaign objective clearly defined as promotion and awareness and footfall.
Banner sizes both standards and interstitials. Mix selected to have best compromise for awareness/ views and interaction/ clicks. Banners incentivizing the restaurant visit by announcing special prices.
Geofencing with 2km radius around the Grandstand on Bukit Timah area to reach to mobile audience and drive footfall to the restaurant. A secondary Singapore citywide campaign creating awareness regarding the opening. YOOSE Footfall tracking.
Over 1.300.000 views
Over 4750 footfall measured
CTR 2.50% (Aug)
Achieved high industry average