Adidas with 3 individual, one month long campaigns for 3 different sneaker and sports shoes models.
Awareness and Promotion for adidas brand and the corresponding shoe model. Plus, online to offline conversion measurement in form of Footfall Attribution to the adidas outlet store.
Hyperlocal targeting and individual store measurement on 46 adidas stores and outlets in Romania.
Hyperlocal target 46 adidas outlets, mainly in Bucharest, but also in rural areas. 500m to 1km radius around the stores, so called influencing circle, displaying the banners. Footfall measurement with a store precise (20m) radius, so called measurement circle.
Traditional static Standard and Interstitial Banners (portrait and landscape) introducing the new show models.
Landing page giving locations of the adidas stores.
Over 553,000 views.
Over 2760 clicks
Achieved high performance CTR