To raise awareness for Christian Dior’s new DIOR HOMME PARFUM and drive footfall to their pop-up installation in The Dubai Mall, United Arab Emirates.
Working with digital agency Iconiction, YOOSE implemented geo-fencing to target consumers within a 1km radius of The Dubai Mall. The DIOR HOMME PARFUM ad appeared in their apps real-time; enticing them to visit the DIOR podium.
Dior’s ad was viewed more than
400,000 times during the campaign.
This resulted in more than
4,000 click-throughs on the ad.
That’s more than twice the average
industry click-through rate (CTR).