Christian Dior

Find out how YOOSE helped Dior drive traffic to its promotional installation in Dubai.

 
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Campaign Goal

To raise awareness for Christian Dior’s new DIOR HOMME PARFUM and drive footfall to their pop-up installation in The Dubai Mall, United Arab Emirates.

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Our Solution

Working with digital agency Iconiction, YOOSE implemented geo-fencing to target consumers within a 1km radius of The Dubai Mall. The DIOR HOMME PARFUM ad appeared in their apps real-time; enticing them to visit the DIOR podium.

 

RESULTS

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>400,000

Dior’s ad was viewed more than
400,000 times during the campaign.

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4,000

This resulted in more than
4,000 click-throughs on the ad.

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0.85%

That’s more than twice the average
industry click-through rate (CTR).

 

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