Chuck E. Cheese - Yanbu City Promotion

Find out how YOOSE drove awareness for Chuck E. Cheese in Saudi Arabia.

BG_ChuckECheese.jpg
 
 
 
Screen Shot 2019-07-03 at 11.17.20.png

Campaign Goal

American family restaurant brand Chuck E. Cheese requesting for a Promotion and Awareness campaign including Footfall Attribution and Measurement.

Targeting the city of Yanbu in the Kingdom of Saudi Arabia with Footfall Attribution for one single Point of Sales.

 

 
Screen Shot 2019-07-03 at 11.18.10.png

Our Solution

Classical setup for a F&B Awareness/ Footfall Attribution campaign:

  • Promotion and awareness targeting city wide on Yanbu through classical Standard and Interstitial banner sizes.

  • We were optimizing the campaign during the run time for more local display of the banners around the outlet (1km radius versus initial setup with city wide targeting). Following the Impulsive Buying nature for F&B, this resulted in increase Footfall Attribution.

    Banners in Arabian language, hence priority targeting for Arabian Apps and Web sites.

 

RESULTS

8.png

>375k

Over 375k views.

9.png

640

640 footfall attribution

7.png

0,99%

Achieved average performance CTR

 

Are YOU evaluating the power of location-based advertising?