Clinique - Bonus Offer

Find out how YOOSE drove awareness for CLINIQUE’s in Thailand

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Campaign Goal

Clinique through OMD Thailand with the intention to create awareness in major Thai cities for a bonus offer and via this bonus driving footfall to Clinique distributors.


 


 

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Our Solution

Banner sizes both standards and interstitials. Mix selected to have best compromise for awareness/ views and interaction/ clicks.

Geofencing for 10 locations all over Thailand. Three layers of targeting:

  • location: 500m radius around selected Clinique retailers.
  • app categories and context: Apps and mobile websites with beauty, cosmetics, shopping and healthcare content.
  • demographic settings: females, 25 years and above.

YOOSE standard footfall attribution measurement.
 


 


 


 


 


 

 

RESULTS

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>1,2M

Over 1,2 million views

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217,000

Over 217,000 clicks

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CTR 1,19%

Achieved high industry average

 

Are YOU evaluating the power of location-based advertising?