Clinique through OMD Thailand with the intention to create awareness in major Thai cities for a bonus offer and via this bonus driving footfall to Clinique distributors.
Banner sizes both standards and interstitials. Mix selected to have best compromise for awareness/ views and interaction/ clicks.
Geofencing for 10 locations all over Thailand. Three layers of targeting:
location: 500m radius around selected Clinique retailers.
app categories and context: Apps and mobile websites with beauty, cosmetics, shopping and healthcare content.
demographic settings: females, 25 years and above.
YOOSE standard footfall attribution measurement.
Over 1,2 million views
Over 217,000 clicks
Achieved high industry average