Two Coca-Cola Christmas campaigns in Romania with 1 and 2 weeks duration to create awareness of promotion activities at specific locations.
Drive and measure footfall to the Christmas Tree Vending Machine and Truck. Boost year end sales and pushing ROI.
Precise location mobile targeting around promotion venues using dynamic banners, which display the real-time distance from the users' locations to the nearest POI.
Measure foot traffic at the promotion venues with a radius down to 60 meters allowing a rest time of 30 minutes after the first influencing targeting
RESULTS of caravana truck tour
Over 609,457 views
Over 1552 footfall measured
Over CTR 1.32%
Achieved high industry average