CoCA-COLA - 2018 Christmas Campaigns

Find out how YOOSE drove awareness for Coca-Cola’s in ROMANIA.

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Campaign Goal

Two Coca-Cola Christmas campaigns in Romania with 1 and 2 weeks duration to create awareness of promotion activities at specific locations.

Drive and measure footfall to the Christmas Tree Vending Machine and Truck. Boost year end sales and pushing ROI.

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Our Solution

Precise location mobile targeting around promotion venues using dynamic banners, which display the real-time distance from the users' locations to the nearest POI.

Measure foot traffic at the promotion venues with a radius down to 60 meters allowing a rest time of 30 minutes after the first influencing targeting

 

RESULTS of caravana truck tour

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>609,457

Over 609,457 views

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1552

Over 1552 footfall measured

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Over CTR 1.32%

Achieved high industry  average

 

Are YOU evaluating the power of location-based advertising?