Preparation: Create and increase awareness for Coca-Cola Christmas event at “Araneta Center”, Quezon City.
Footfall attribution: Create RSVPs for this event and drive attendees.
Social media remarketing: Bring visit to all Coca-Cola social media platforms with hashtag “#WishMoKayaKo”.
Multi screen, multi device approach for smartphones and tablets. Following Coca-Cola Corporate Identity guidance and approval resizing the banners for tablet. Mix of banner sizes between standards and interstitials to ensure best balance between views and clicks.
High definition geofences on 12 selected locations to ensure reach to the right audiences. Contextual apps and mobile wet site targeting to furtherly improve the audience definition.
Over 1.000.000 views
Over 4470 clicks
Achieved high industry average