Two parallel campaigns for Honda in Romania with 3 weeks duration to promote the new car models CR-V & HR-V.
Online to offline measurement by driving footfall to Honda car dealers. Boosting year end sales and pushing ROI.
Precise location mobile targeting with a radius of 3km around 20 Honda auto salons.
Collect mobile advertising IDs for retargeting.
measure foot traffic at the salon allowing a 30 minutes rest after the first influencing targeting.
RESULTS of Honda CR-V Campaign
Over 540.000 views
Over 2828 footfall measured
Over CTR 1.31%
Achieved high industry average