KFC Romania with three classical Promotion/ Footfall campaigns in Bucharest. Two smaller campaigns promoting KFC’s Coffee Corner, each campaign with one month duration. The larger campaign with two months duration for CEVA menu with special price promotion.
Typical Footfall KPI setup: Measurement of Footfall to the outlets, Clicks to landing page and Impressions.
The number of locations were quite different between the Coffee Corner and the CEVA campaign: Coffee Corner with two outlets, CEVA with 54. Campaign setup, however, was identical:
1km radius advertising radius around each location
KFC creatives medium rectangle (300x250) and interstitial sizes (320x480/ 480x320) including Dynamic Element, indicating the distance from user’s location to the nearest KFC outlet.
High precision footfall measurement on the outlets
Over 606,500 views.
643 footfall measured
Achieved average performance CTR