McDonald’s - Romania

Find out how YOOSE drove awareness for McDonald’s in Romania.

BG_McDonald.jpg
 
 
 

Campaign Goal

Promote McDonald’s 33 drive thru stores in Romania

Drive awareness that the meals will be served in 90 seconds for drive thru

Increase footfall to McDonald’s drive thru

Pepsi_Romania.png
 

 
mcdonalds.jpg

Our Solution

We came up with dynamic banners that changed the distance displayed in real time depends on user’s location. It is an added effect for user to sense the realness of an ads to a real store.

We geo targeted mobile users across 33 locations to direct them to the nearest McDonald’s drive thru

Emphasized the serving time in the banner to drive awareness that the meal would be served only after 90 seconds
 


 

 

RESULTS

8.png

>33

Over 33 locations
Hyperlocally Targeted.

9.png

1756

Over 1756 clicks

7.png

2,15%

Achieved high performance CTR

 

Are YOU evaluating the power of location-based advertising?