PAUL Bakeries with a classical setup for Awareness and Promotion campaign including Footfall Attribution to measure online to offline conversions.
PAUL with the 10 year anniversary in Romania promoting a special offer for breakfast at their outlets.
Footfall measurement activated for 16 locations.
Hyperlocal target 16 PAUL bakeries and coffee shops across two major cities in Romania (mainly Bucharest) promoting the 10 year anniversary of PAUL chain Romania.
Traditional static Standard and Interstitial Banners communicating clearly the special offer incentivising the visit. Landing page giving locations of all PAUL outlets inside Romania. Store precise Footfall Attribution measurement.
Over 302,000 views
Over CTR 5.05%
Achieved x2 industry average