Su:m37 at Tangs in Orchard & Vivo City

Find out how YOOSE drove awareness for SU:M37’s in Singapore.

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Campaign Goal

Boost awareness for Su:m37 product ranges at The Face Shop at Tangs in Orchard and Vivocity shopping malls.

Use Hyperlocal, Contextual, Demographics layerings to reach the right audience at the right spots.

Use Dynamic Banners technology to entice customers’ visits with proximity awareness boost.

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Our Solution

Configure Hyperlocal Targeting strategy for each of the TANG malls. Targeted Geofence: 1km around Tang Orchard and TANG Vivo City.

Use Demographics targeting to target Females 25 -50.

Curate the right audience by Publishers Selection to provide the right contextual targeting on relevant publishers (Beauty, Shopping, Lifestyle, etc.)

Use Dynamic Banners to reach out to nearby shoppers to visit The Face Shop outlets.

 

RESULTS

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>500.000

Over 500.000 views

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>100.000

Over 100.000
unique users reached

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CTR 1.25%

Achieved high industry  average

 

Are YOU evaluating the power of location-based advertising?