Target the audiences in the areas around the Coffee House stores to boost awareness of The Coffee House campaign for Tet Holiday. Audiences are lead to the landing page with creative Interactive Ads, where they can participate, engage, and get special gifts to share with friends/family to redeem at stores.
YOOSE Hyperlocal Targeting technology focuses to reach target audience on mobile while they are in the activated areas.
Configure Hyperlocal Targeting strategy for each of the 130 The Coffee House locations.
100m around Coffee House location to capture the right audiences at the right time.
1km around Coffee House location, targeting up to 5 residential areas to drive footfall to store.
Over 1,916,862 impressions.
Over 27,000 clicks
Achieved high performance CTR