Telkomsel Indonesia - MyTelkomsel App

Find out how YOOSE drove awareness for Telkomsel in Indonesia.

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Campaign Goal

Campaigns aimed to leverage the installation of MyTelkomsel app. The app offers various convenient features such as online payment, gaming, travel.. tailored for youth demands

 

 
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Our Solution

Divided to multiple creative size for better optimization. Targeted Indonesian youth community, areas with high density of youngster

Contextual targeting: focuses on Movies, Music and Game.

Movies: focuses traffic on video/Mp3 player app

Music: target music related app/sites

Games: bid higher for traffic coming from games apps and sites

Demographic targeting: built audience profiling from previous Telkomsel campaigns and targetet mainly users under 30.

Compelling design and clear call-to-action to encourage users action.

 

RESULTS

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>500k

Over 500,000 impressions.

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140

140 locations targeted

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3,0%

Achieved high performance CTR

 

Are YOU evaluating the power of location-based advertising?