Campaigns aimed to leverage the installation of MyTelkomsel app. The app offers various convenient features such as online payment, gaming, travel.. tailored for youth demands
Divided to multiple creative size for better optimization. Targeted Indonesian youth community, areas with high density of youngster
Contextual targeting: focuses on Movies, Music and Game.
Movies: focuses traffic on video/Mp3 player app
Music: target music related app/sites
Games: bid higher for traffic coming from games apps and sites
Demographic targeting: built audience profiling from previous Telkomsel campaigns and targetet mainly users under 30.
Compelling design and clear call-to-action to encourage users action.
Over 500,000 impressions.
140 locations targeted
Achieved high performance CTR