Superbet - Pariuri Gratuite

Find out how YOOSE drove awareness for Superbet in Romania.

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Campaign Goal

Following a small test campaign in March 2019 Romanian sports betting brand Superbet with an Promotion and Footfall Attribution campaign for 408 of their locations.

 

 
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Our Solution

In principle a standard Awareness/ Promotion and Footfall campaign. One exception re. The Banner technology being used with Rich Media Live Map display.

In order to maximize Footfall the decision was taken to only use Interstitial formats, full screen panorama (640x480) and landscape (480x640) including a Rich Media Live Map.

Engagement and interaction between user and map.

By displaying the route to the nearest Superbet location, driving footfall to the Point of Sales.

High precision geofences on 408 Superbet outlets with 2km radius and Point of Sales precise footfall measurement.

 

RESULTS

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>296k

Over 296k views.

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2,697

2,697 hospital locations targeted

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0,91%

Achieved average performance CTR

 

Are YOU evaluating the power of location-based advertising?