Unilever - Dove Shampoo and Dove Body

Find out how YOOSE drove awareness for DOVE’s in Singapore

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Campaign Goal

Unilever with a direct campaign for two Dove products: Dove Shampoo and Dove Body Wash.

Promotion and awareness for Dove products at 30 Guardians stores in Singapore territory. Drive footfall to those locations.

Unilever wanted to test a new banner technology to check and measure interaction on mobile banners, i.e. incentivise user to remain on mobile banner and interact with it.

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Our Solution

Traditional setup for geofenced advertising for
a retailer chain and beauty product: High precision 1 km radius around 30 Guardian stores inside Singapore business territory.

App and mobile site selection based on context
for Beauty, Cosmetics, Lifestyle and rather female audience.

Activated footfall measurement to be able to track movement towards and inside Guardian stores.

Highlight was the banner design with a combination of Rich Media Banners and Dynamic Banners. Rich Media element with “Scratch Element” to show the benefits of Dove products, replacing dry skin with moisturized skin. Dynamic element showing the distance from user to the nearest Guardian store.
 

 

RESULTS

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>2,000,000

Over 2,000,000 views

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1,368,190

Over 1,368,190 clicks

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Over CTR 1.9%

Achieved high industry  average

 

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