Raise awareness and interest for the new Huawei smartphone – P8 lite among university students in Austria.
Increase market penetration for the new product in the target market.
Hyperlocal and Contextual mobile apps and sites (education, entertainment, lìestyles, etc.) targeting to reach the right audience precisely among 55 target locations with minimum target radius (max. 200m around each location)
Over 480,000 views
Over 2,700 clicks
Over CTR 1.0%
Achieved high industry average