Huawei P8 Lite - October 2015

Find out how YOOSE drove awareness for HUAWEI’s in Austria

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Campaign Goal

Raise awareness and interest for the new Huawei smartphone – P8 lite among university students in Austria.

Increase market penetration for the new product in the target market.

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Our Solution

Created captivating banners for Huawei’s target audiences

Hyperlocal and Contextual mobile apps and sites (education, entertainment, lìestyles, etc.) targeting to reach

the right audience precisely among 55 target locations with minimum target radius (max. 200m around each location)

 

RESULTS

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>480,000

Over 480,000 views

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2,700

Over 2,700 clicks

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Over CTR 1.0%

Achieved high industry  average

 

Are YOU evaluating the power of location-based advertising?