Boost awareness for travel insurance package by Liberty Insurance towards year-end.
Use Hyperlocal and Contextual targeting to reach the right audience precisely at CBD hot spots.
Generate further awareness for Liberty Insurance brand.
Configure Hyperlocal Targeting strategy for CBD hotspots. Targeted Geofence: 200m - 1km around each CBD hotspots (Suntec and Marina).
Use Demographics Audience data to target 18 - 55 y.o. who are interested in travels.
Curate the right audience by Publishers Selection of Apps and Sites related to travel, family, tourisms, lifestyles, etc.
Over 724,000 views
Over 15,000 unique users
targeted over 1 month
Over CTR 1.7%
Achieved high industry average