LIBERTY INSURANCE - NOVEMBER TRAVEL

Find out how YOOSE drove awareness for LIBERTY INSURANCE’s in SINGAPORE.

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Campaign Goal

Boost awareness for travel insurance package by Liberty Insurance towards year-end.

Use Hyperlocal and Contextual targeting to reach the right audience precisely at CBD hot spots.

Generate further awareness for Liberty Insurance brand.

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Our Solution

Configure Hyperlocal Targeting strategy for CBD hotspots. Targeted Geofence: 200m - 1km around each CBD hotspots (Suntec and Marina).

Use Demographics Audience data to target 18 - 55 y.o. who are interested in travels.

Curate the right audience by Publishers Selection of Apps and Sites related to travel, family, tourisms, lifestyles, etc.

 

RESULTS

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>724,000

Over 724,000 views

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15,000+

Over 15,000 unique users
targeted over 1 month

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Over CTR 1.7%

Achieved high industry  average

 

Are YOU evaluating the power of location-based advertising?