April Six Singapore for Shiseido with a classic setup for a beauty product for travel retail:
Geofences on airports and inner city areas of Paris, Bangkok and Hong Kong.
Increase brand and product awareness for Shiseido.
Drive footfall from cities but also inside the airports to the duty free shops at the airports.
Target local audience and target Chinese travelers.
High precision geofences on airports in Paris, Bangkok and Hong Kong. Larger geofences (2km radius) on inner city areas of those cities.
Mixed standard and interstitial banner for best results in views/ impressions and clicks. Daily optimization process to ensure high CTR.
Contextual targeting of Apps and mobile websites with particular interest for travelers, beauty context and lifestyle.
Banner sets in local language (French and Thai) and English. Complete separate set of banners in Chinese language in order to get to Chinese audience, using languagesetting of the phone set to Chinese.
Over 4,500,000 views
Over 1,642,261 clicks
Over CTR 1.0%
Achieved high industry average