Shiseido - Airports and Citywide December 2016

Find out how YOOSE drove awareness for SHISEIDO’s in France, Hong Kong and Thailand

BG_Shiseido.jpg
 
 

Campaign Goal

April Six Singapore for Shiseido with a classic setup for a beauty product for travel retail:

  • Geofences on airports and inner city areas of Paris, Bangkok and Hong Kong.

  • Increase brand and product awareness for Shiseido.

  • Drive footfall from cities but also inside the airports to the duty free shops at the airports.

Target local audience and target Chinese travelers.


 


 

Screen Shot 2018-08-16 at 11.22.07 AM.png
 

 
Screen Shot 2018-09-13 at 10.27.11 AM.png

Our Solution

High precision geofences on airports in Paris, Bangkok and Hong Kong. Larger geofences (2km radius) on inner city areas of those cities.

Mixed standard and interstitial banner for best results in views/ impressions and clicks. Daily optimization process to ensure high CTR.

Contextual targeting of Apps and mobile websites with particular interest for travelers, beauty context and lifestyle.

Banner sets in local language (French and Thai) and English. Complete separate set of banners in Chinese language in order to get to Chinese audience, using languagesetting of the phone set to Chinese.


 


 


 


 

 

RESULTS

8.png

>4,500,000

Over 4,500,000 views

9.png

1,642,261

Over 1,642,261 clicks

7.png

Over CTR 1.0%

Achieved high industry  average

 

Are YOU evaluating the power of location-based advertising?