Honda – 2018 Campaigns CR-V/HR-V

Find out how YOOSE drove awareness for Honda’s in ROMANIA.

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Campaign Goal

Two parallel campaigns for Honda in Romania with 3 weeks duration to promote the new car models CR-V & HR-V.

Online to offline measurement by driving footfall to Honda car dealers. Boosting year end sales and pushing ROI.

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Our Solution

Precise location mobile targeting with a radius of 3km around 20 Honda auto salons.

Collect mobile advertising IDs for retargeting.

measure foot traffic at the salon allowing a 30 minutes rest after the first influencing targeting.

 

RESULTS of Honda CR-V Campaign

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>540.000

Over 540.000 views

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2828

Over 2828 footfall measured

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Over CTR 1.31%

Achieved high industry  average

 

Are YOU evaluating the power of location-based advertising?