Red Herring Oct 2011
YOOSE Selected as a Finalist for the 2011 Red Herring Top 100 Asia Awards
YOOSE today announces its selection as a finalist for the 2011 Red Herring Top 100 Asia Award. The location-based advertising solutions company represents one of only two companies from Singapore to be short listed for the award from the category of Marketing/Advertising/PR and one of nine from that same category Asia-wide.
The Red Herring editorial team identified YOOSE as one of the most innovative companies from a pool of hundreds competing for the award. The evaluation process determined the strengths of YOOSE on both quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and disruption into its respective industry.
“We’re delighted YOOSE has been acknowledged for innovation and expertise in consumer engagement through mobile location targeting and couponing. Our ongoing work with brands, business owners, mobile publishers and app developers seeks to establish and maintain best practice standards and tangible value for all participants in the location-based advertising equation,” says YOOSE CEO, Christian Geissendoerfer.
Red Herring is the latest industry award recognition for YOOSE in recent years and follows earlier successes in the NAVTEQ Global LBS Challenge, smaato Mobile Advertising Award and Seedcamp Week. The YOOSE mobile advertising platform is fast becoming known for its ability to resolve the issues of a fragmented mobile ecosystem and a lack of centralised access and resources for mobile advertising’s value-chain participants. YOOSE answers the technical and commercial need for cohesion across the value chain by providing a commercially advantageous and technically unified model for advertisers (large and small), publishers and consumers to reap the collective benefit of rapid growth markets: the convergence of mobile advertising; location-based services and mobile couponing.
YOOSE is the market leader in location-based advertising solutions in Asia-Pacific and Europe. An early pioneer in location-based technology, YOOSE has been delivering powerful campaigns for global brands since 2008. YOOSE understands how location-based technology is changing the way mobile consumers behave and interact with brands; it employs its deep expertise, wide experience and passion to help brands capture the opportunities that the rapidly evolving area of location-based advertising can bring.