In support of FCB New Zealand’s 1000 Hours Project, YOOSE will be YOOSE-ing its expertise in location-based advertising to support the fight against child abuse in New Zealand.
From 25 - 31 January, YOOSE will be sponsoring a mobile advertising campaign with 100,000 impressions to promote the Little Crayon of Love - the theme of this year’s 1000 Hours Project. Leveraging on its precise geo-targeting solution, YOOSE will be helping them reach their target audiences around the Papakura and Takanini areas.
FCB, an associate of YOOSE, started the project to support a cause in New Zealand that they feel strongly about by donating 1,000 hours of their agency’s working time. This year, FCB has chosen to work with Great Potential on the Little Crayon of Love to help tackle the problem of child abuse in the country.
YOOSE is proud to contribute to FCB’s 1000 Hours Project and help support the fight against child abuse with the use of its location-based advertising solutions.
YOOSE is the market leader in location-based advertising solutions in Asia-Pacific and Europe. An early pioneer in location-based technology, YOOSE has been delivering powerful campaigns for global brands since 2008. YOOSE understands how location-based technology is changing the way mobile consumers behave and interact with brands; it employs its deep expertise, wide experience and passion to help brands capture the opportunities that the rapidly evolving area of location-based advertising can bring.
About FCB New Zealand
FCB New Zealand is one of New Zealand's top advertising, marketing and communications agencies. They believe in changes that help grow small sales into big sales, small businesses into big businesses and even help change the shape of society. They achieve this through their advertising, using their skills in strategy and planning, creative, direct and digital, media, and public relations. It is their work in these areas that have been recognised by the industry, resulting in them winning "Agency of the Year" in 2013 as well as numerous other accolades. www.fcb.co.nz