When popular American furniture chain store Crate & Barrel wanted to let Dubai shoppers know about an in-store competition to drive footfall, they used geo-targeting to reach their local mobile audience.
Ranked as the 7th most productive shopping centre in the world, Mall of the Emirates has seen an increase in annual footfall at an average of 8-10% a year. This impressive foot traffic is what made Crate & Barrel decide to implement a geo-fence around Mall of the Emirates for this campaign.
The competition aimed to attract shoppers to spend a minimum amount of AED 500 (US$136) at any Crate & Barrel store across Dubai by enticing them with instant gifts and a chance to win AED 50,000 (US$13,600) worth of Crate & Barrel products to decorate a room of their choice.
Location based advertising experts YOOSE collaborated with agency ICONICTION to target shoppers during weekends when they typically have more time to browse. Running through January 2015, the campaign delivered over 220,000 views and obtained an impressive CTR of 1.14%.
"This campaign demonstrates how powerful a context location is when it’s combined with right timing in high foot traffic areas. It’s all about Right message, Right time, Right LOCATION!" says YOOSE CEO, Christian Geissendoerfer.
YOOSE is the market leader in location-based advertising solutions in Asia-Pacific and Europe. An early pioneer in location-based technology, YOOSE has been delivering powerful campaigns for global brands since 2008. YOOSE understands how location-based technology is changing the way mobile consumers behave and interact with brands; it employs its deep expertise, wide experience and passion to help brands capture the opportunities that the rapidly evolving area of location-based advertising can bring.