When Clinique wanted to promote their bonus offer to consumers in Thailand, they used three levels of targeting to reach their audience: location, demographic and category.
Location + Demographic Targeting
Location based advertising experts, YOOSE, worked with Clinique to identify where their target audience would be, and created geofences around 10 key locations in Thailand. We then combined location with demographic targeting, where females aged 25 and above were targeted.
In addition, category targeting was also applied: female mobile users who used apps in categories such as beauty, lifestyle, healthcare and shopping were able to see the bonus offer by Clinique.
This highly-targeted approach resulted in a high click through rate (CTR) of 1.19%, more than 2 times the industry average. The number of impressions was also very impressive, clocking in more than 1.2 million views.
Clinique’s campaign shows the power of combining location, demographics and app categories. By combining different targeting layers within their mobile advertising campaign, Clinique’s message was delivered effectively to the right people in the right place at the right time.
YOOSE is the market leader in location based advertising solutions in Asia-Pacific and Europe. An early pioneer in location-based technology, YOOSE has been delivering powerful mobile campaigns for global brands since 2008. YOOSE understands how location-based technology is changing the way mobile consumers behave and interact with brands; it employs its deep expertise, wide experience and passion to help brands capture the opportunities that the rapidly evolving area of location based advertising can bring.