How YOOSE Helped Telkomsel Become a Finalist at Mob-Ex Awards 2016
Together with local partner PT. Asia Quattro Net (AQN), YOOSE is very proud to announce that Telkomsel’s “Grapari Visit” campaign has been named as a finalist for Best Campaign - Location-Based Marketing at Marketing’s Mob-Ex Awards 2016.
Out of 340 entries received from greater Asia, only 160 managed to reach the final round of the awards, with 5 finalists named for each category.
YOOSE and AQN collaborated with leading Indonesian telecommunications company Telkomsel on a location based mobile advertising campaign for their newly launched 4G LTE Service. The main aim was to use mobile advertising and location to target their current subscribers directly on their mobile devices in order to drive awareness of the USIM and increase conversion of current 3G SIM cards to USIM. Targeted consumers were brought to a landing page with an online form to enable those who were interested to sign up on the spot after they clicked through the mobile ad banner.
YOOSE utilised its precise geotargeting solution and implemented targeting layers together with specific geofences to ensure that only Telkomsel subscribers with specific devices and who were in the vicinity of selected areas were targeted. Standard and interstitial banners were then used to capture the attention of these subscribers and drive footfall to selected Telkomsel Grapari outlets for those who wanted to change their SIM cards for free.
Having previously worked with Telkomsel, YOOSE analysed previous and current campaign results to increase the impact of the campaign and maximise budget. The core insight was to target the right audience at the right place at the right time and leveraging on the opportunity to understand their behavioural patterns so as to drive the highest engagement.
We will be at the Mob-Ex Awards ceremony held on Thursday, 18 February 2016, at Pan-Pacific Singapore. Wish us luck!
About Mob-Ex Awards
Since its inception back in 2013, the Mob-Ex Awards has grown considerably but remains focused on its original mission: to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies. www.marketing-interactive.com/mob-ex-awards/sg/
Telkomsel is the leading operator of cellular telecommunications services in Indonesia by market share and revenue share. By the end of December 2014, Telkomsel had 140 million customers which based on industry statistics represented an estimated market share of approximately 50%. Telkomsel provides cellular services in Indonesia, through its own nationwide dual-band GSM 900-1800 MHz, 3G network, and internationally, through 442 international roaming partners in 200 countries. In December 2014, Telkomsel became the first operator in Indonesia to launch commercial mobile 4G LTE services. www.telkomsel.com
About PT. Asia Quattro Net (AQN)
AQN is a fast-moving company dealing with telco clients in Indonesia. We focus on delivery of products and services and provide in-house developments to support our customers and partners. With a high-spirited and talented young team led by an experienced pioneer of VAS and Mobile Data Service in Indonesia that used to work in a mobile operator, AQN provides a full service with 24/7 technical support to its customers. www.asiaquatro.net
YOOSE is the market leader in location based advertising solutions in Asia-Pacific and Europe. An early pioneer in location-based technology, YOOSE has been delivering powerful mobile campaigns for global brands since 2008. YOOSE understands how location-based technology is changing the way mobile consumers behave and interact with brands; it employs its deep expertise, wide experience and passion to help brands capture the opportunities that the rapidly evolving area of location based advertising can bring.